5 problemen startend...

6 oktober 2022

5 veelvoorkomende problemen waar startende ondernemers mee te maken hebben


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The numbers show that entrepreneurship is not without a struggle: no less than 90% of starting entrepreneurs do not make it (unfortunately). In practice, you often notice that companies struggle with known problems. In this article, we take you through these common problems.

There is no plan

One of the most common problems that prevent start-ups from getting off the ground is the lack of a plan. A (business) plan offers tools for your start-up and gives you an idea of the market in which you (want to) operate.

Although the content of a business plan is not set in stone, there are a number of topics that are often described:

  • The entrepreneurial idea

  • The market

  • A marketing plan

  • A financial plan

  • Legal matters to consider

Creating a business plan makes the story of your business stronger, but it also forces you not only to listen to your gut feeling.

Fear of making mistakes

Entrepreneurship involves risks. Not everything you try will be a success, and that's good to keep in mind. Be flexible and give yourself and your employees room to make mistakes. That way you achieve more than just choosing safe options.

The customer is king, but not to all extent

As a start-up, it is good to realize that customers can make or break you. A bad review can jeopardize the image of your organization, and you obviously want to prevent that.

However, it is also important to guard your own boundaries. Respecting the interests of the organization and yourself is very important to run a successful organization.

You don't listen to customers

Start-ups can have so much confidence in their idea that they can start blindly. Stick to what you have described in your business plan, but also keep an eye on developments in the market. People's needs are subject to change and what is popular today will be outdated tomorrow.

Underestimation of seed capital

To start a successful business it is important that you have a good idea of what you need in terms of capital. It is essential that you are realistic about this. In a budget, account for unexpected costs and delays that can put pressure on liquidity.

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